Aug. 30, 2025

Ep 72: A Cruciform Rebranding

Ep 72: A Cruciform Rebranding
Ep 72: A Cruciform Rebranding
For Your Sunday Morning Drive
Ep 72: A Cruciform Rebranding

​What can the Cracker Barrel rebrand teach us about our identity?

Topic:

  • ​What can the Cracker Barrel rebrand teach us about our identity?

Discussion Questions:

  • Are we in need of a cruciform rebranding?
  • Where do we find our identity?
  • Do we tend to focus on what is really important, or do we get caught up in the cares of this world?

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Well, good morning and welcome
to the show.

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I'm Daniel Dalp and this is for
your Sunday morning drive.

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The short podcast with the goal
of providing some motivation,

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some drive and encouragement on
your way to worship and helping

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you recenter your mind on
spiritual things on those hectic

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Sunday mornings.
We are brought to you in

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partnership with the Ministry
League network of podcasts.

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Be sure to download their app or
visit ministryleague.com to see

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all of the great shows and
resources that they offer for

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free to help you virtually.
Let's go ahead and get the show

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on the road.
This is episode 72, a cruciform

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rebranding.
Let's go to church.

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Are we there yet?
Well, it seems like Cracker

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Barrel is in some hot water and
if you haven't been on Facebook

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or tuned into the news to get
caught up in the latest outrage

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and the holier than thou
posturing, let me catch you up.

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Well, they changed their logo,
they redecorated, they rebranded

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and people are absolutely losing
their minds about it.

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And as someone with a marketing
background, I do find it

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fascinating, especially as they
have since changed their minds.

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You know, something about
getting away from American and

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family value, And, you know, I
get that to some degree, but as

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the kids say these days, my
brother in Christ, it's not that

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deep, at least from my
perspective.

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And yeah, I'm sure there's a
more nuanced discussion to be

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had, but let's be honest folks.
They sell pancakes.

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They don't decide our eternal
destination.

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And before I get too far into
this, let me ask a sincere

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question.
Why do we care?

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Why do we care so much about
things like this?

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Why does it seem like our
identity is tied up in getting

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rage baited by things that don't
matter?

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Am I off base here?
Maybe.

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I don't think so.
And don't get me wrong, I

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understand it to a degree.
We all want things to go back to

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their roots.
We don't like change.

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We fight against the inevitable.
But it seems to me, dear

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listeners, that we perhaps as
the Church, are in desperate

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need of a rebranding and not an
update, but rather that we go

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back to our roots.
A cruciform rebranding, if you

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will.
Cruciform in the shape of the

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cross, Spiritually speaking, Do
we need to do that?

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Because what if our Christianity
was devoid of the outrage over

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petty things and instead was
concerned with the real goal of

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Jesus souls, the lost, and
bringing those lost souls closer

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to God?
Instead of whether Uncle

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Herschel is in a rocking chair,
or Aunt Jemima is on a bottle of

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syrup, or Uncle Ben is the one
selling us rice, who cares?

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Isn't it all just a distraction?
And can we really, if we're

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honest with our can we really
imagine that God is looking down

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from heaven, smiling and telling
us, yes, Christian, railing

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against these things is a great
use of your time.

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And I know I sound like I'm on a
soapbox, and maybe I am.

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I guess that's the benefit of
being the one behind the

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microphone.
But aren't we supposed to be

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better than this?
What if we as a people go back

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to our roots?
What if we found our identity

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not in the things that we get so
tied up in, but rather we find

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our identity in Christ over
everything else, over our

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citizenship, over our political
party, over our race, over all

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of our other interests?
After all, Romans 12/2 says do

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not be conformed to this world,
but be transformed by the

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renewal of your mind, that by
testing you may discern what is

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the will of God, what is good
and what is acceptable and what

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is perfect.
Instead of being conformed to

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the world with its rage baiting
and its propaganda and its

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distractions.
What if we were conformed to the

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shape of the cross?
What if we were to transform our

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minds?
What if we love those that

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matter, everyone, and get upset
about the things that matter

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that they are lost?
Maybe we disconnect a little

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from headlines and focus on the
mission, and when we do that,

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how important does Cracker
Barrel really seem?

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Philippians chapter 2 verses 5
and 6 says have this mind in

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yourselves which was also in
Christ Jesus, although he

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existed in the form of God, did
not regard equality with God a

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thing to be grasped.
The mind of Jesus was a humble

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one, humble enough to submit
himself to the will of the

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Father and to focus on heavenly
mission over worldly mayhem.

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What if we did the same?
Are we in need of a rebranding?

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If so, maybe we go back and ask
that simple question that we

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used to wear on little bracelets
on our wrists and instead we

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write it deep within our hearts.
What would Jesus do now?

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Doesn't that seem for the
Christian to be a little bit

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more on brand?
Like it or hate it, those were

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my thoughts for your Sunday
morning drive.

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Now it's time to hear yours.
And don't forget you can always

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share your responses to our
discussion questions every week

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right on the website at
foryoursundaymorningdrive.com.

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Our discussion questions for
this week are are we in need of

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a cruciform rebranding?
Where do we find our identity

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and do we tend to focus on what
really matters or do we get lost

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in the concerns of this world?