Aug. 30, 2025
Ep 72: A Cruciform Rebranding
What can the Cracker Barrel rebrand teach us about our identity?
Topic:
- What can the Cracker Barrel rebrand teach us about our identity?
Discussion Questions:
- Are we in need of a cruciform rebranding?
- Where do we find our identity?
- Do we tend to focus on what is really important, or do we get caught up in the cares of this world?
1
00:00:00,040 --> 00:00:02,000
Well, good morning and welcome
to the show.
2
00:00:02,000 --> 00:00:05,000
I'm Daniel Dalp and this is for
your Sunday morning drive.
3
00:00:05,000 --> 00:00:08,440
The short podcast with the goal
of providing some motivation,
4
00:00:08,440 --> 00:00:11,920
some drive and encouragement on
your way to worship and helping
5
00:00:11,920 --> 00:00:16,079
you recenter your mind on
spiritual things on those hectic
6
00:00:16,079 --> 00:00:18,280
Sunday mornings.
We are brought to you in
7
00:00:18,280 --> 00:00:21,440
partnership with the Ministry
League network of podcasts.
8
00:00:21,440 --> 00:00:25,480
Be sure to download their app or
visit ministryleague.com to see
9
00:00:25,480 --> 00:00:28,720
all of the great shows and
resources that they offer for
10
00:00:28,720 --> 00:00:31,800
free to help you virtually.
Let's go ahead and get the show
11
00:00:31,800 --> 00:00:35,440
on the road.
This is episode 72, a cruciform
12
00:00:35,560 --> 00:00:37,280
rebranding.
Let's go to church.
13
00:00:44,360 --> 00:00:58,280
Are we there yet?
Well, it seems like Cracker
14
00:00:58,280 --> 00:01:01,240
Barrel is in some hot water and
if you haven't been on Facebook
15
00:01:01,240 --> 00:01:05,160
or tuned into the news to get
caught up in the latest outrage
16
00:01:05,160 --> 00:01:08,200
and the holier than thou
posturing, let me catch you up.
17
00:01:08,440 --> 00:01:12,240
Well, they changed their logo,
they redecorated, they rebranded
18
00:01:12,400 --> 00:01:16,640
and people are absolutely losing
their minds about it.
19
00:01:16,680 --> 00:01:19,400
And as someone with a marketing
background, I do find it
20
00:01:19,400 --> 00:01:23,160
fascinating, especially as they
have since changed their minds.
21
00:01:23,440 --> 00:01:26,160
You know, something about
getting away from American and
22
00:01:26,160 --> 00:01:30,080
family value, And, you know, I
get that to some degree, but as
23
00:01:30,080 --> 00:01:34,120
the kids say these days, my
brother in Christ, it's not that
24
00:01:34,320 --> 00:01:36,200
deep, at least from my
perspective.
25
00:01:36,240 --> 00:01:39,480
And yeah, I'm sure there's a
more nuanced discussion to be
26
00:01:39,480 --> 00:01:43,200
had, but let's be honest folks.
They sell pancakes.
27
00:01:43,680 --> 00:01:45,760
They don't decide our eternal
destination.
28
00:01:45,840 --> 00:01:49,120
And before I get too far into
this, let me ask a sincere
29
00:01:49,120 --> 00:01:50,760
question.
Why do we care?
30
00:01:50,840 --> 00:01:54,240
Why do we care so much about
things like this?
31
00:01:54,240 --> 00:01:58,240
Why does it seem like our
identity is tied up in getting
32
00:01:58,240 --> 00:02:01,480
rage baited by things that don't
matter?
33
00:02:01,680 --> 00:02:03,560
Am I off base here?
Maybe.
34
00:02:03,960 --> 00:02:06,560
I don't think so.
And don't get me wrong, I
35
00:02:06,560 --> 00:02:10,199
understand it to a degree.
We all want things to go back to
36
00:02:10,199 --> 00:02:12,360
their roots.
We don't like change.
37
00:02:12,360 --> 00:02:15,360
We fight against the inevitable.
But it seems to me, dear
38
00:02:15,360 --> 00:02:20,200
listeners, that we perhaps as
the Church, are in desperate
39
00:02:20,200 --> 00:02:25,560
need of a rebranding and not an
update, but rather that we go
40
00:02:25,560 --> 00:02:29,240
back to our roots.
A cruciform rebranding, if you
41
00:02:29,240 --> 00:02:31,280
will.
Cruciform in the shape of the
42
00:02:31,280 --> 00:02:34,960
cross, Spiritually speaking, Do
we need to do that?
43
00:02:35,000 --> 00:02:39,120
Because what if our Christianity
was devoid of the outrage over
44
00:02:39,120 --> 00:02:43,480
petty things and instead was
concerned with the real goal of
45
00:02:43,600 --> 00:02:48,960
Jesus souls, the lost, and
bringing those lost souls closer
46
00:02:48,960 --> 00:02:51,720
to God?
Instead of whether Uncle
47
00:02:51,720 --> 00:02:55,240
Herschel is in a rocking chair,
or Aunt Jemima is on a bottle of
48
00:02:55,240 --> 00:02:59,520
syrup, or Uncle Ben is the one
selling us rice, who cares?
49
00:02:59,560 --> 00:03:02,800
Isn't it all just a distraction?
And can we really, if we're
50
00:03:02,800 --> 00:03:07,120
honest with our can we really
imagine that God is looking down
51
00:03:07,120 --> 00:03:11,560
from heaven, smiling and telling
us, yes, Christian, railing
52
00:03:11,560 --> 00:03:14,600
against these things is a great
use of your time.
53
00:03:14,680 --> 00:03:18,120
And I know I sound like I'm on a
soapbox, and maybe I am.
54
00:03:18,120 --> 00:03:20,280
I guess that's the benefit of
being the one behind the
55
00:03:20,280 --> 00:03:22,400
microphone.
But aren't we supposed to be
56
00:03:22,400 --> 00:03:26,040
better than this?
What if we as a people go back
57
00:03:26,040 --> 00:03:28,920
to our roots?
What if we found our identity
58
00:03:28,920 --> 00:03:33,280
not in the things that we get so
tied up in, but rather we find
59
00:03:33,280 --> 00:03:37,440
our identity in Christ over
everything else, over our
60
00:03:37,440 --> 00:03:42,240
citizenship, over our political
party, over our race, over all
61
00:03:42,240 --> 00:03:46,600
of our other interests?
After all, Romans 12/2 says do
62
00:03:46,600 --> 00:03:51,040
not be conformed to this world,
but be transformed by the
63
00:03:51,040 --> 00:03:55,120
renewal of your mind, that by
testing you may discern what is
64
00:03:55,120 --> 00:03:58,840
the will of God, what is good
and what is acceptable and what
65
00:03:58,840 --> 00:04:01,720
is perfect.
Instead of being conformed to
66
00:04:01,720 --> 00:04:05,120
the world with its rage baiting
and its propaganda and its
67
00:04:05,120 --> 00:04:08,160
distractions.
What if we were conformed to the
68
00:04:08,160 --> 00:04:11,360
shape of the cross?
What if we were to transform our
69
00:04:11,360 --> 00:04:13,800
minds?
What if we love those that
70
00:04:13,800 --> 00:04:17,160
matter, everyone, and get upset
about the things that matter
71
00:04:17,160 --> 00:04:20,480
that they are lost?
Maybe we disconnect a little
72
00:04:20,480 --> 00:04:23,720
from headlines and focus on the
mission, and when we do that,
73
00:04:24,280 --> 00:04:26,640
how important does Cracker
Barrel really seem?
74
00:04:26,640 --> 00:04:31,920
Philippians chapter 2 verses 5
and 6 says have this mind in
75
00:04:31,920 --> 00:04:36,080
yourselves which was also in
Christ Jesus, although he
76
00:04:36,080 --> 00:04:40,640
existed in the form of God, did
not regard equality with God a
77
00:04:40,720 --> 00:04:44,400
thing to be grasped.
The mind of Jesus was a humble
78
00:04:44,400 --> 00:04:47,720
one, humble enough to submit
himself to the will of the
79
00:04:47,720 --> 00:04:52,320
Father and to focus on heavenly
mission over worldly mayhem.
80
00:04:52,320 --> 00:04:55,440
What if we did the same?
Are we in need of a rebranding?
81
00:04:55,480 --> 00:04:59,400
If so, maybe we go back and ask
that simple question that we
82
00:04:59,400 --> 00:05:03,120
used to wear on little bracelets
on our wrists and instead we
83
00:05:03,120 --> 00:05:07,600
write it deep within our hearts.
What would Jesus do now?
84
00:05:07,840 --> 00:05:10,720
Doesn't that seem for the
Christian to be a little bit
85
00:05:10,720 --> 00:05:13,840
more on brand?
Like it or hate it, those were
86
00:05:13,840 --> 00:05:15,800
my thoughts for your Sunday
morning drive.
87
00:05:15,880 --> 00:05:19,240
Now it's time to hear yours.
And don't forget you can always
88
00:05:19,240 --> 00:05:22,920
share your responses to our
discussion questions every week
89
00:05:23,000 --> 00:05:26,720
right on the website at
foryoursundaymorningdrive.com.
90
00:05:26,800 --> 00:05:30,840
Our discussion questions for
this week are are we in need of
91
00:05:30,840 --> 00:05:35,000
a cruciform rebranding?
Where do we find our identity
92
00:05:35,080 --> 00:05:40,440
and do we tend to focus on what
really matters or do we get lost
93
00:05:40,440 --> 00:05:42,000
in the concerns of this world?
00:00:00,040 --> 00:00:02,000
Well, good morning and welcome
to the show.
2
00:00:02,000 --> 00:00:05,000
I'm Daniel Dalp and this is for
your Sunday morning drive.
3
00:00:05,000 --> 00:00:08,440
The short podcast with the goal
of providing some motivation,
4
00:00:08,440 --> 00:00:11,920
some drive and encouragement on
your way to worship and helping
5
00:00:11,920 --> 00:00:16,079
you recenter your mind on
spiritual things on those hectic
6
00:00:16,079 --> 00:00:18,280
Sunday mornings.
We are brought to you in
7
00:00:18,280 --> 00:00:21,440
partnership with the Ministry
League network of podcasts.
8
00:00:21,440 --> 00:00:25,480
Be sure to download their app or
visit ministryleague.com to see
9
00:00:25,480 --> 00:00:28,720
all of the great shows and
resources that they offer for
10
00:00:28,720 --> 00:00:31,800
free to help you virtually.
Let's go ahead and get the show
11
00:00:31,800 --> 00:00:35,440
on the road.
This is episode 72, a cruciform
12
00:00:35,560 --> 00:00:37,280
rebranding.
Let's go to church.
13
00:00:44,360 --> 00:00:58,280
Are we there yet?
Well, it seems like Cracker
14
00:00:58,280 --> 00:01:01,240
Barrel is in some hot water and
if you haven't been on Facebook
15
00:01:01,240 --> 00:01:05,160
or tuned into the news to get
caught up in the latest outrage
16
00:01:05,160 --> 00:01:08,200
and the holier than thou
posturing, let me catch you up.
17
00:01:08,440 --> 00:01:12,240
Well, they changed their logo,
they redecorated, they rebranded
18
00:01:12,400 --> 00:01:16,640
and people are absolutely losing
their minds about it.
19
00:01:16,680 --> 00:01:19,400
And as someone with a marketing
background, I do find it
20
00:01:19,400 --> 00:01:23,160
fascinating, especially as they
have since changed their minds.
21
00:01:23,440 --> 00:01:26,160
You know, something about
getting away from American and
22
00:01:26,160 --> 00:01:30,080
family value, And, you know, I
get that to some degree, but as
23
00:01:30,080 --> 00:01:34,120
the kids say these days, my
brother in Christ, it's not that
24
00:01:34,320 --> 00:01:36,200
deep, at least from my
perspective.
25
00:01:36,240 --> 00:01:39,480
And yeah, I'm sure there's a
more nuanced discussion to be
26
00:01:39,480 --> 00:01:43,200
had, but let's be honest folks.
They sell pancakes.
27
00:01:43,680 --> 00:01:45,760
They don't decide our eternal
destination.
28
00:01:45,840 --> 00:01:49,120
And before I get too far into
this, let me ask a sincere
29
00:01:49,120 --> 00:01:50,760
question.
Why do we care?
30
00:01:50,840 --> 00:01:54,240
Why do we care so much about
things like this?
31
00:01:54,240 --> 00:01:58,240
Why does it seem like our
identity is tied up in getting
32
00:01:58,240 --> 00:02:01,480
rage baited by things that don't
matter?
33
00:02:01,680 --> 00:02:03,560
Am I off base here?
Maybe.
34
00:02:03,960 --> 00:02:06,560
I don't think so.
And don't get me wrong, I
35
00:02:06,560 --> 00:02:10,199
understand it to a degree.
We all want things to go back to
36
00:02:10,199 --> 00:02:12,360
their roots.
We don't like change.
37
00:02:12,360 --> 00:02:15,360
We fight against the inevitable.
But it seems to me, dear
38
00:02:15,360 --> 00:02:20,200
listeners, that we perhaps as
the Church, are in desperate
39
00:02:20,200 --> 00:02:25,560
need of a rebranding and not an
update, but rather that we go
40
00:02:25,560 --> 00:02:29,240
back to our roots.
A cruciform rebranding, if you
41
00:02:29,240 --> 00:02:31,280
will.
Cruciform in the shape of the
42
00:02:31,280 --> 00:02:34,960
cross, Spiritually speaking, Do
we need to do that?
43
00:02:35,000 --> 00:02:39,120
Because what if our Christianity
was devoid of the outrage over
44
00:02:39,120 --> 00:02:43,480
petty things and instead was
concerned with the real goal of
45
00:02:43,600 --> 00:02:48,960
Jesus souls, the lost, and
bringing those lost souls closer
46
00:02:48,960 --> 00:02:51,720
to God?
Instead of whether Uncle
47
00:02:51,720 --> 00:02:55,240
Herschel is in a rocking chair,
or Aunt Jemima is on a bottle of
48
00:02:55,240 --> 00:02:59,520
syrup, or Uncle Ben is the one
selling us rice, who cares?
49
00:02:59,560 --> 00:03:02,800
Isn't it all just a distraction?
And can we really, if we're
50
00:03:02,800 --> 00:03:07,120
honest with our can we really
imagine that God is looking down
51
00:03:07,120 --> 00:03:11,560
from heaven, smiling and telling
us, yes, Christian, railing
52
00:03:11,560 --> 00:03:14,600
against these things is a great
use of your time.
53
00:03:14,680 --> 00:03:18,120
And I know I sound like I'm on a
soapbox, and maybe I am.
54
00:03:18,120 --> 00:03:20,280
I guess that's the benefit of
being the one behind the
55
00:03:20,280 --> 00:03:22,400
microphone.
But aren't we supposed to be
56
00:03:22,400 --> 00:03:26,040
better than this?
What if we as a people go back
57
00:03:26,040 --> 00:03:28,920
to our roots?
What if we found our identity
58
00:03:28,920 --> 00:03:33,280
not in the things that we get so
tied up in, but rather we find
59
00:03:33,280 --> 00:03:37,440
our identity in Christ over
everything else, over our
60
00:03:37,440 --> 00:03:42,240
citizenship, over our political
party, over our race, over all
61
00:03:42,240 --> 00:03:46,600
of our other interests?
After all, Romans 12/2 says do
62
00:03:46,600 --> 00:03:51,040
not be conformed to this world,
but be transformed by the
63
00:03:51,040 --> 00:03:55,120
renewal of your mind, that by
testing you may discern what is
64
00:03:55,120 --> 00:03:58,840
the will of God, what is good
and what is acceptable and what
65
00:03:58,840 --> 00:04:01,720
is perfect.
Instead of being conformed to
66
00:04:01,720 --> 00:04:05,120
the world with its rage baiting
and its propaganda and its
67
00:04:05,120 --> 00:04:08,160
distractions.
What if we were conformed to the
68
00:04:08,160 --> 00:04:11,360
shape of the cross?
What if we were to transform our
69
00:04:11,360 --> 00:04:13,800
minds?
What if we love those that
70
00:04:13,800 --> 00:04:17,160
matter, everyone, and get upset
about the things that matter
71
00:04:17,160 --> 00:04:20,480
that they are lost?
Maybe we disconnect a little
72
00:04:20,480 --> 00:04:23,720
from headlines and focus on the
mission, and when we do that,
73
00:04:24,280 --> 00:04:26,640
how important does Cracker
Barrel really seem?
74
00:04:26,640 --> 00:04:31,920
Philippians chapter 2 verses 5
and 6 says have this mind in
75
00:04:31,920 --> 00:04:36,080
yourselves which was also in
Christ Jesus, although he
76
00:04:36,080 --> 00:04:40,640
existed in the form of God, did
not regard equality with God a
77
00:04:40,720 --> 00:04:44,400
thing to be grasped.
The mind of Jesus was a humble
78
00:04:44,400 --> 00:04:47,720
one, humble enough to submit
himself to the will of the
79
00:04:47,720 --> 00:04:52,320
Father and to focus on heavenly
mission over worldly mayhem.
80
00:04:52,320 --> 00:04:55,440
What if we did the same?
Are we in need of a rebranding?
81
00:04:55,480 --> 00:04:59,400
If so, maybe we go back and ask
that simple question that we
82
00:04:59,400 --> 00:05:03,120
used to wear on little bracelets
on our wrists and instead we
83
00:05:03,120 --> 00:05:07,600
write it deep within our hearts.
What would Jesus do now?
84
00:05:07,840 --> 00:05:10,720
Doesn't that seem for the
Christian to be a little bit
85
00:05:10,720 --> 00:05:13,840
more on brand?
Like it or hate it, those were
86
00:05:13,840 --> 00:05:15,800
my thoughts for your Sunday
morning drive.
87
00:05:15,880 --> 00:05:19,240
Now it's time to hear yours.
And don't forget you can always
88
00:05:19,240 --> 00:05:22,920
share your responses to our
discussion questions every week
89
00:05:23,000 --> 00:05:26,720
right on the website at
foryoursundaymorningdrive.com.
90
00:05:26,800 --> 00:05:30,840
Our discussion questions for
this week are are we in need of
91
00:05:30,840 --> 00:05:35,000
a cruciform rebranding?
Where do we find our identity
92
00:05:35,080 --> 00:05:40,440
and do we tend to focus on what
really matters or do we get lost
93
00:05:40,440 --> 00:05:42,000
in the concerns of this world?
